CASE STUDY

CS123 Invisua Case Study ©2016 Lumileds Holding B.V. All rights reserved.

Selfridges Windows

Entice Like Never Before

With Dynamic Lighting

Every three months, Selfridges in-store creative

team reveals new designs for its multiple

windows facing Oxford Street, the busiest

shopping street in Europe. In these windows,

the shop has installed LED track lights using

Lumileds LUXEON Z LEDs with wireless control

and a dynamic web app to enable dynamic light

shows that bring the dazzling displays to life.

Challenge

For over a hundred years, Selfridges has been known for its spectacular window

displays. In recent years, the displays have become quite dynamic. Last Christmas,

following a zodiac theme of Journey to the Stars, one display showed Scorpio in

an elaborate headdress that changed color in reaction to heat from the sun. Such

dynamic displays were poorly served by CDM lights in white and fixed colors with

no method for providing dynamic lighting. In addition, every three months the 24

window displays are changed and new lighting is brought in and installed alongside the

installation of the new displays. A less costly and cumbersome approach was needed.

Solution

The store’s creative team explored the installation of flexible LED lighting that would

not only allow for dynamic light shows but also provide superior light quality and

eliminate the frequent replacement of the lighting fixtures. The store chose Invisua

Lighting for its holistic solution of providing fixtures, a control and web app system that

is plug-and-play. Invisua’s Masterspot 2 spotlights work seamlessly with the Lightport

controller and interfaces with the user’s tablet or phone for ease of use. Invisua’s UK-

based distributor Progress Lighting Ltd provided installation and programming of the

light shows to match Selfridges window displays.

“Each window creation is like a small theatre. Dynamic

LED lighting is often essential to the story it’s telling.“

— Matthijs Keuper, CEO and Founder

Invisua Lighting

Challenge

To replace the CDM track spotlights

in 24 display windows at Selfridges in

London with color and white LED track

spotlights capable of wireless, dynamic

light shows programmed specifically to

best show off each window’s content.

Solution

Using existing tracks, Progress Lighting

installed between four and eight

Invisua’s Masterspot 2 wireless track

lights per window in place of the CDM

lights. For the Masterspot 2’s, Lumileds

LUXEON Z white and color (red, green,

blue) LEDs were chosen for their high

flux and color consistency. Wireless

control and a dynamic web app

enabled on-demand delivery of light

shows in each window.

Results and Benefits

The dynamic lighting and light shows

greatly enhanced the already stunning

window displays at Selfridges. Now

that the lighting hardware no longer

needs to be changed when new

design installations are brought in,

the creative team can concentrate

on best coordinating the light shows

with the window designs.